The Four Seasons (Italian: Le quattro stagioni) is a set of four violin concertos by Antonio Vivaldi. Composed in 1723, The Four Seasons is Vivaldi's best-known work, and is among the most popular pieces of baroque music. The texture of each concerto is varied, each resembling its respective season. Source: Wikipedia
Seasons influence our lives. Seasons influence how we dress. Seasons have always influenced fashion. Norwegian fashion shooting star FallWinterSpringSummer (FWSS) has captured the essence of fashion in 2013, by delivering essential on trend pieces, at the right time, to great value for money. Four collections, one for every season of the year; Fall. Winter. Spring. Summer.
Establised in 2012, by Frode Grønvold (former professional freeride telemark rider and head of Norrøna’s Whiteout collection), FWSS quickly became the talk of town among Norway’s fashion conscious during it’s first in-store season, and the respons among consumers soon followed. Throughougt the first year, a highly successful collection, endorsed by among others Elin Kling and Into The Gloss, signifcantly raised the attention span among consumers.
At the verge of the Summer 2013 delivery, the brand has reached 100 clients throughtout Scandinavia. In addtion to top-notch distribution in Norway, the client list counts highly profilic and influencial boutiques as Natalie Schuterman in Stockholm and Moshi Moshi in Copenhagen. Nina Granerud, Frode’s wife, has recently joined the company as head of design, which is a guarantee for the ability of the brand to stay progressive and relevant. Nina studied fashion design at Central St.Martins in London, and has later been head of design and leading the process of turning Varner-Gruppen’s BikBok chain into a fashion driven fmcg venture.
With an international mind set built in its DNA, FWSS has already set it’s mind on taking steps out of Scandinavia, and in such follow in the foot steps of many Swedish and Danish companies. The myth of being Norwegian, and not being able to build a fashion brand abroad, is soon to fall. Brace yourself.
For more info on FWSS, head over to http://fallwinterspringsummer.com