A purveyor of French minimalisme and soft raw denim, A.P.C., is an exciting new addition to our brand portfolio. 

A.P.C. is the latest addition to our brand portfolio. The French ready-to-wear brand, was founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris.

A.P.C. stands for 'Atelier de Production et de Création'. The company's legal address is 39 Rue Madame 75006 Paris, which is also the location of its flagship store.

A.P.C. is well know for its raw-denim selvage jeans thought of by Adam Shantir. The jeans are popular among denim enthusiasts, as they are Japanese selvage denim but are also, unlike the products of many companies who use denim of this quality, slim cut and fashionable. The denim also fades quickly when used, allowing denim enthusiasts to achieve a lot of wear and fading quite quickly if they wish.

Blender Agency will represent A.P.C. for the Nordic region, from the AW16 sales campaign.

For info regarding A.P.C., please contact Adeline Hermier.


Art Direction by Assembly