New kids on the running track, norda is the Montreal-based brand founded in 2021 by Willa and Nick Martire to makes sneakers for running in extreme weather conditions. The lifelong endurance athletes, who have decades of combined shoe industry experience, started their brand after being disappointed at not finding running shoes that nailed the perfect combination of fit, cushion, grip, weight, breathability and material innovation. norda is at the forefront of sustainable innovation.