Veja is the French footwear brand producing cult sneakers with a conscience – committed to the environment and people in the supply chain. It was founded in 2004, and works with cooperatives in Brazil, using fairly traded materials including recycled bottles and rubber to create simple sneakers with the signature “V” on the side. As for the name… Veja is the Portuguese-Brazilian word for “look” and reflects the brand’s wish that people see beyond the aesthetic of the shoes to what they are made of.