FRAME is the American fashion brand that started life as an LA denim label with a cult following, founded by Swedes Jens Grede and Erik Torstensson. It has long since grown out of being just a denim brand, evolving into a ready-to-wear collection of elevated everyday staples. Its collections take inspiration from the cool girl French style: easy, super wearable clothes and accessories that are timeless and covetable. FRAME is committed to sustainable and fair manufacturing practices.