Growing up in Texas, Roy and Ryan Seiders, the brothers behind Yeti Coolers, had a passion for the outdoors. But the coolers available at the time just weren’t up to the pair’s outdoor adventures – the handles would break, the latches would snap off, and the lids would cave in. That frustration led the brothers to a solution. In 2006, Roy and Ryan founded YETI Coolers with a simple mission: to build the cooler they’d use every day.