Launched to create bags that last beyond fleeting fashion cycles, NAGHEDI was sparked by Sara Naghedi's vast background in accessories. Determined to introduce durable, timeless pieces, she utilized advanced, low-maintenance fabrics. The breakthrough came with neoprene, inspiring a pioneering collection of woven neoprene bags. After rigorous design efforts, NAGHEDI debuted in 2016, offering versatile and sturdy accessories designed to endure season after season.